Life at Goizueta | Emory's MBA Student Blog


VOICE OF GOIZUETA STUDENT CLUB SERIES: MBA reflections after the core semester

I write this, at the end of a well-deserved break. Three months of the first semester and the entire class learnt what Dean Brian meant by “Soaring with the eagles”. Having spent 5 years in consulting in India, I thought it was about time I got a business degree. I spoke to my mentors and took the plunge. The entire process of application building started and I applied to schools primarily known well in the consulting world. It was a tough time, I was taking the GMAT in one city, and filing my applications to each school from another...


GMSC SERIES: Laurie Manning – GMSC Boot Camp

Each spring semester 42 full-time Goizueta Business School students participate in the Management Practice elective, Goizueta Marketing Strategy Consultancy (GMSC). GMSC pairs student teams with corporate clients to solve pressing business challenges.  The course culminates in a case competition judged by marketing and consulting leaders from across the country. The course is taught by Dr. Reshma H. Shah, Assistant Professor in the area of Marketing. This is the first post in a series about the experiential learning experience at Goizueta from Laurie Manning’s perspective about conducting research and collecting data. The Goizueta Marketing Strategy Consultancy (GMSC) class is one of the many reasons that I chose to...