Category: Summer Intern Series

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Semester Series: Kirk Smith – Summer Intern Life at 3M

“Those men and women, to whom we delegate authority and responsibility, if they are good people, are going to want to do their jobs in their own way.” – William McKnight, 3M CEO from 1949-1966 Many students chose the two-year, full time MBA program because it gave them an opportunity to pursue an internship in the field that they wanted to pursue after graduation. I was no different. After spending over five years in federal consulting in Washington, D.C., I came back to business school to focus on marketing. Through the ups and downs of recruiting, I finally arrived...

SUMMER INTERN SERIES: RYAN CHAPPELL – The Good, the bad, and the Offer

SUMMER INTERN SERIES: RYAN CHAPPELL – The Good, the bad, and the Offer

As I reflect on the last ten weeks, I was stretched and pulled in ways I thought never possible. The good thing is I definitely feel that my experiences at Goizueta learning how to navigate through ambiguity in classes such as Goizueta Marketing Strategy Consultancy (GMSC) and Marketing Intelligence prepared me well. I was able to showcase my analytical ability in a way that was both not overwhelming when communicating to senior leadership but also the rigor behind justifying my recommendations. As part of my project to unlock granular growth for Frito-Lay, I was asked to segment stores in...

SUMMER INTERN SERIES FEATURING JOSH ARNOLD – And that’s a wrap

SUMMER INTERN SERIES FEATURING JOSH ARNOLD – And that’s a wrap

At this point, I have completed my internship in the Emory Healthcare system in the Ob/Gyn department. I am not a web-designer, but somehow I managed to reconstruct 19 webpages for the Emory Ob/Gyn Residency Program. All pages are now live and we have begun to see some positive preliminary results. Ten weeks ago, I had some ideas of how to improve the webpages, however, I did not know where to begin or even how to work the back-end of the website. The number of improvements and types of new features I could incorporate into the newly designed webpages...

SUMMER INTERN SERIES: AMRITHA ALLADI – The Home Stretch

SUMMER INTERN SERIES: AMRITHA ALLADI – The Home Stretch

It’s the final week of my internship here at The AP, and it’s been a truly rewarding experience. I’m still in disbelief at how quickly 12 weeks have passed! My mentors have guided me in better understanding B2B marketing, and through the weeks, they have given me more ownership of assignments. While the first part of my internship was about getting up to speed and understanding our various business units, the second half has been more about developing the strategies and providing recommendations on how to best implement campaigns to boost lead generation. I’ve been able to apply strategic...

SUMMER INTERN SERIES: NEIL HARBER – On Being a Wine Intern

SUMMER INTERN SERIES: NEIL HARBER – On Being a Wine Intern

This is one of the male peacocks showing off at the Gallo campus.  Ernest Gallo raised roosters in his yard when he started the company so he thought some peacocks would add some character to the farm.  The peacocks have been at Gallo ever since and there are about 12-15 of them roaming the campus.  They love to hang out by the main doors, which kind of creeped me out at times.  However, peacocks won’t attack unless they see something shiny or flashy.  This is probably more than you ever wanted to know about peacocks: Welcome back! I stated last time that for my...