Tagged: GMSC

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GMSC SERIES: Laurie Manning – Presentation Day!

The last phase of the GMSC process consists of two large deliverables: report and presentation. The report is a 50-page document plus appendices that details the journey and process that we took to come up with our final recommendation and walks the client through the recommendation, implementation, and next steps. The PowerPoint presentation is a slide deck of about 40 main slides and additional appendix slides. The actual presentation has to be completed in 30 minutes and there is another 30 minutes for questions. Typically, each GMSC team presents to their client, to the leadership team for a grade,...

GMSC SERIES: Laurie Manning – GMSC Boot Camp

Each spring semester 42 full-time Goizueta Business School students participate in the Management Practice elective, Goizueta Marketing Strategy Consultancy (GMSC). GMSC pairs student teams with corporate clients to solve pressing business challenges.  The course culminates in a case competition judged by marketing and consulting leaders from across the country. The course is taught by Dr. Reshma H. Shah, Assistant Professor in the area of Marketing. This is the first post in a series about the experiential learning experience at Goizueta from Laurie Manning’s perspective about conducting research and collecting data. The Goizueta Marketing Strategy Consultancy (GMSC) class is one of the many reasons that I chose to...

GMSC Profile Featuring Laurie Manning

Name: Laurie Manning Class Year: 2016 Concentration: Marketing/Brand Management Previous Employer & Position: SRA International, Associate Project Manager Undergraduate Institution & Major: Virginia Polytechnic Institute and State University, Marketing Management Why I chose Goizueta: I came to Emory because of the community and the small class size, as well as the high quality of the institution. I was excited about the opportunity to build strong relationships with all of my classmates and my professors. Twitter Handle: @lgmann

THE SECOND YEAR SCENE : GMSC SERIES – Synthesizing Insights

THE SECOND YEAR SCENE : GMSC SERIES – Synthesizing Insights

Each spring semester 42 full-time Goizueta Business School students participate in the Management Practice elective, Goizueta Marketing Strategy Consultancy (GMSC). GMSC pairs student teams with corporate clients to solve pressing business challenges.  The course culminates in a case competition judged by marketing and consulting leaders from across the country. The course is taught by Dr. Reshma H. Shah, Assistant Professor in the area of Marketing.  This is the fourth post in a series about the experiential learning experience at Goizueta from one of the six team’s perspective about analyzing and synthesizing insights. We launched our survey over spring break...

THE SECOND YEAR SCENE : GMSC SERIES – Collecting Data

THE SECOND YEAR SCENE : GMSC SERIES – Collecting Data

Each spring semester 42 full-time Goizueta Business School students participate in the Management Practice elective, Goizueta Marketing Strategy Consultancy (GMSC). GMSC pairs student teams with corporate clients to solve pressing business challenges.  The course culminates in a case competition judged by marketing and consulting leaders from across the country. The course is taught by Dr. Reshma H. Shah, Assistant Professor in the area of Marketing.  This is the third post in a series about the experiential learning experience at Goizueta from one of the six team’s perspective about conducting research and collecting data. After spending the time to accurately...

THE SECOND YEAR SCENE : GMSC SERIES – Creating an Issue Tree

THE SECOND YEAR SCENE : GMSC SERIES – Creating an Issue Tree

Each spring semester 42 full-time Goizueta Business School students participate in the Management Practice elective, Goizueta Marketing Strategy Consultancy (GMSC). GMSC pairs student teams with corporate clients to solve pressing business challenges.  The course culminates in a case competition judged by marketing and consulting leaders from across the country. The course is taught by Dr. Reshma H. Shah, Assistant Professor in the area of Marketing.  This is the second post in a series about the experiential learning experience at Goizueta from one of the six team’s perspective about creating an issue tree. After going through the rigorous process of...

THE SECOND YEAR SCENE : GMSC Series – Management Practice in Practice

THE SECOND YEAR SCENE : GMSC Series – Management Practice in Practice

Each spring semester 42 full-time Goizueta Business School students participate in the Management Practice elective, Goizueta Marketing Strategy Consultancy (GMSC). GMSC pairs student teams with corporate clients to solve pressing business challenges.  The course culminates in a case competition judged by marketing and consulting leaders from across the country. The course is taught by Dr. Reshma H. Shah, Assistant Professor in the area of Marketing.  This is the first post in a series about the experiential learning experience at Goizueta from one of the six team’s perspective about defining the problem. After a rejuvenating winter break post our first...

SUMMER INTERN SERIES: RYAN CHAPPELL – The Good, the bad, and the Offer

SUMMER INTERN SERIES: RYAN CHAPPELL – The Good, the bad, and the Offer

As I reflect on the last ten weeks, I was stretched and pulled in ways I thought never possible. The good thing is I definitely feel that my experiences at Goizueta learning how to navigate through ambiguity in classes such as Goizueta Marketing Strategy Consultancy (GMSC) and Marketing Intelligence prepared me well. I was able to showcase my analytical ability in a way that was both not overwhelming when communicating to senior leadership but also the rigor behind justifying my recommendations. As part of my project to unlock granular growth for Frito-Lay, I was asked to segment stores in...