Tagged: internship

ONE-YEAR AT GOIZUETA: ERIN NUSBAUM REHM – Why the One Year?

ONE-YEAR AT GOIZUETA: ERIN NUSBAUM REHM – Why the One Year?

Greetings, friends. My, oh my, how this semester is just whizzing by.  As an update from the last post, I would like to report that job offers have started rolling in for some of Goizueta’s finest.  People (myself included) have stared at their phones incessantly, awaiting the phone to ring from somebody other than Mom and Husband. Today, no joke, I ran out of class to answer a 404 number, and it ended up being my local Rite-Aid telling me that my prescription was ready for pick up… I just love hearing good news from my classmates and seeing...

SEMESTER SERIES : GISELLE BARRERA – Hello NSHMBA!

SEMESTER SERIES : GISELLE BARRERA – Hello NSHMBA!

An important part of the career search process as an MBA student is attending Diversity Career Conferences. There are many to choose from: National Black MBA, National Hispanic MBA, Asian MBA, Reaching Out, among others. All of them give us MBA students an opportunity to talk to recruiters of different companies, practice our elevator pitches and interview skills, and hopefully make important connections that can help us achieve our goals and one day work for our dream companies. These diversity associations have a career fair every year where many companies come with the specific interest to recruit qualified MBA...

SUMMER INTERN SERIES: RYAN CHAPPELL – The Good, the bad, and the Offer

SUMMER INTERN SERIES: RYAN CHAPPELL – The Good, the bad, and the Offer

As I reflect on the last ten weeks, I was stretched and pulled in ways I thought never possible. The good thing is I definitely feel that my experiences at Goizueta learning how to navigate through ambiguity in classes such as Goizueta Marketing Strategy Consultancy (GMSC) and Marketing Intelligence prepared me well. I was able to showcase my analytical ability in a way that was both not overwhelming when communicating to senior leadership but also the rigor behind justifying my recommendations. As part of my project to unlock granular growth for Frito-Lay, I was asked to segment stores in...

SUMMER INTERN SERIES: AMRITHA ALLADI – The Home Stretch

SUMMER INTERN SERIES: AMRITHA ALLADI – The Home Stretch

It’s the final week of my internship here at The AP, and it’s been a truly rewarding experience. I’m still in disbelief at how quickly 12 weeks have passed! My mentors have guided me in better understanding B2B marketing, and through the weeks, they have given me more ownership of assignments. While the first part of my internship was about getting up to speed and understanding our various business units, the second half has been more about developing the strategies and providing recommendations on how to best implement campaigns to boost lead generation. I’ve been able to apply strategic...