Tagged: summers

SUMMER INTERN SERIES: RYAN CHAPPELL – The Good, the bad, and the Offer

SUMMER INTERN SERIES: RYAN CHAPPELL – The Good, the bad, and the Offer

As I reflect on the last ten weeks, I was stretched and pulled in ways I thought never possible. The good thing is I definitely feel that my experiences at Goizueta learning how to navigate through ambiguity in classes such as Goizueta Marketing Strategy Consultancy (GMSC) and Marketing Intelligence prepared me well. I was able to showcase my analytical ability in a way that was both not overwhelming when communicating to senior leadership but also the rigor behind justifying my recommendations. As part of my project to unlock granular growth for Frito-Lay, I was asked to segment stores in...

SUMMER INTERN SERIES FEATURING JOSH ARNOLD – And that’s a wrap

SUMMER INTERN SERIES FEATURING JOSH ARNOLD – And that’s a wrap

At this point, I have completed my internship in the Emory Healthcare system in the Ob/Gyn department. I am not a web-designer, but somehow I managed to reconstruct 19 webpages for the Emory Ob/Gyn Residency Program. All pages are now live and we have begun to see some positive preliminary results. Ten weeks ago, I had some ideas of how to improve the webpages, however, I did not know where to begin or even how to work the back-end of the website. The number of improvements and types of new features I could incorporate into the newly designed webpages...

SUMMER INTERN SERIES: AMRITHA ALLADI – The Home Stretch

SUMMER INTERN SERIES: AMRITHA ALLADI – The Home Stretch

It’s the final week of my internship here at The AP, and it’s been a truly rewarding experience. I’m still in disbelief at how quickly 12 weeks have passed! My mentors have guided me in better understanding B2B marketing, and through the weeks, they have given me more ownership of assignments. While the first part of my internship was about getting up to speed and understanding our various business units, the second half has been more about developing the strategies and providing recommendations on how to best implement campaigns to boost lead generation. I’ve been able to apply strategic...

SUMMER INTERN SERIES: NEIL HARBER – On Being a Wine Intern

SUMMER INTERN SERIES: NEIL HARBER – On Being a Wine Intern

This is one of the male peacocks showing off at the Gallo campus.  Ernest Gallo raised roosters in his yard when he started the company so he thought some peacocks would add some character to the farm.  The peacocks have been at Gallo ever since and there are about 12-15 of them roaming the campus.  They love to hang out by the main doors, which kind of creeped me out at times.  However, peacocks won’t attack unless they see something shiny or flashy.  This is probably more than you ever wanted to know about peacocks: Welcome back! I stated last time that for my...

SUMMER INTERN SERIES FEATURING JOSH ARNOLD – Midway Through the Website

SUMMER INTERN SERIES FEATURING JOSH ARNOLD – Midway Through the Website

With just a bit more time left in my internship, I am on schedule with the objectives I set out to accomplish. To quickly remind, this is a Marketing and IT internship wherein I am reconstructing the website for the Emory Ob/Gyn Residency Program. Therefore, the major objectives are to update the website content, enhance the look and feel, make it more efficient and user-friendly, differentiate the program from competitors, and ultimately capture a target population of stellar applicants to the residency program. Here are some residents learning tools: In order to meet these objectives I implemented a multi-step...

SUMMER INTERN SERIES: AMRITHA ALLADI – Working the Plan

SUMMER INTERN SERIES: AMRITHA ALLADI – Working the Plan

The first few weeks of my internship at the AP have been dedicated to situational analysis of macro-environmental conditions, the market situation, company and competitor analysis, customer analysis and LinkedIn research. Using tools learned in Prof. Killaly’s strategy course and Dr. Shah’s Goizueta Marketing Strategy Consultancy, I’ve completed competitive market analysis comparing the APs strengths and weaknesses on LinkedIn against those of competitors and outlined key success factors and opportunities for our growth. I’ve reached out to several people within the organization who have just completed market research, and I’ve combined this information with secondary data to understand the...

SUMMER INTERN SERIES: RYAN CHAPPELL – Passion for Food & Competition

SUMMER INTERN SERIES: RYAN CHAPPELL – Passion for Food & Competition

The internship has been a whirlwind experience. After being here a few weeks and diving deep into my project, the intern coordinators have been hard at work allowing us to work hard and play harder. One of the marketing intern events involved all of us walking into a big open meeting area connected to our on site kitchen. Not sure what to expect, the coordinator told us we are going to have an innovation challenge. The interns were split into teams to come up with a snack mix for a particular consumer group and develop the positioning, pitch and...

SUMMER INTERN SERIES: NEIL HARBER – Gallo Winery Internship Overview

SUMMER INTERN SERIES: NEIL HARBER – Gallo Winery Internship Overview

Greetings from Gallo!  I want to give a little bit of background on E&J Gallo before going into details on my internship and project.  Ernest and Julio Gallo officially started making wine in 1933 at the end of Prohibition and produced over 444,000 gallons of wine by the end of 1934.  Over time, Gallo has grown considerably in terms of wine and vineyards, but it also vertically integrated a number of their operations by opening a glass plant, labeling and closures facility, logistics service, and a wine making consulting group.  With the success and integration over the years, Gallo...