Each spring semester 42 full-time Goizueta Business School students participate in the Management Practice elective, Goizueta Marketing Strategy Consultancy (GMSC). GMSC pairs student teams with corporate clients to solve pressing business challenges. The course culminates in a case competition judged by marketing and consulting leaders from across the country. The course is taught by...
Name: Laurie Manning Class Year: 2016 Concentration: Marketing/Brand Management Previous Employer & Position: SRA International, Associate Project Manager Undergraduate Institution & Major: Virginia Polytechnic Institute and State University, Marketing Management Why I chose Goizueta: I came to Emory because of the community and the small class size, as well as the...
“Welcome to Fight Club. The first rule of Fight Club is: youdo not talk about Fight Club.” –Tyler Durden Unlike Fight Club, I’m happy to talk about Club 16. By now,I’m sure that many of you have found multiple references to Club 16 on theGoizueta website, or through a careful...
We asked a few of our Two-Year MBA current students to blog regularly in order to provide a snapshot of their Goizueta experience. Meet Patrick Garman 15MBA as he shares his experience in our Marketing Analytics Course. Name: Patrick Garman Class Year: 2015 Concentration: Strategy Previous Internship: Summer Intern at UPS,...
One of my personal highlights of the first semester at GBS was Career Trek Week, where Emory organizes a range of different treks for first year students based on their career interests. There are traditional treks for those pursuing careers in Investment Banking, Marketing, and General Management, and there are...
The third major question I asked myself after determining that I would be attending Emory University in the fall, and figuring out where I was going to live, was whether or not I should get a dog the second I moved in. I’m one of those people who grew up...
Get comfortable with being uncomfortable The above phrase has many applications in life. Before business school, I was a CrossFit instructor in Northern Virginia and frequently referenced this phrase when introducing new clients into this intense, athletic regimen. Since starting business school, however, I have found that this also applies...
“Can’t repeat the past?… Why of course you can!” – Jay Gatsby Many times in our lives, we are told that we can’t relive our glory days. We don’t get do-overs for important events. In business school, however, you do. Goizueta’s Student Activities Board (SAB) recently put together a semi-formal...