Author: lmanning

GMSC SERIES: Laurie Manning – Presentation Day!

The last phase of the GMSC process consists of two large deliverables: report and presentation. The report is a 50-page document plus appendices that details the journey and process that we took to come up with our final recommendation and walks the client through the recommendation, implementation, and next steps....

GMSC SERIES: Laurie Manning – GMSC Boot Camp

Each spring semester 42 full-time Goizueta Business School students participate in the Management Practice elective, Goizueta Marketing Strategy Consultancy (GMSC). GMSC pairs student teams with corporate clients to solve pressing business challenges.  The course culminates in a case competition judged by marketing and consulting leaders from across the country. The course is taught by...

GMSC Profile Featuring Laurie Manning

Name: Laurie Manning Class Year: 2016 Concentration: Marketing/Brand Management Previous Employer & Position: SRA International, Associate Project Manager Undergraduate Institution & Major: Virginia Polytechnic Institute and State University, Marketing Management Why I chose Goizueta: I came to Emory because of the community and the small class size, as well as the...