It’s the final week of my internship here at The AP, and it’s been a truly rewarding experience. I’m still in disbelief at how quickly 12 weeks have passed! My mentors have guided me in better understanding B2B marketing, and through the weeks, they have given me more ownership of...
This is one of the male peacocks showing off at the Gallo campus. Ernest Gallo raised roosters in his yard when he started the company so he thought some peacocks would add some character to the farm. The peacocks have been at Gallo ever since and there are about 12-15 of them...
With just a bit more time left in my internship, I am on schedule with the objectives I set out to accomplish. To quickly remind, this is a Marketing and IT internship wherein I am reconstructing the website for the Emory Ob/Gyn Residency Program. Therefore, the major objectives are to...
The first few weeks of my internship at the AP have been dedicated to situational analysis of macro-environmental conditions, the market situation, company and competitor analysis, customer analysis and LinkedIn research. Using tools learned in Prof. Killaly’s strategy course and Dr. Shah’s Goizueta Marketing Strategy Consultancy, I’ve completed competitive market...
The internship has been a whirlwind experience. After being here a few weeks and diving deep into my project, the intern coordinators have been hard at work allowing us to work hard and play harder. One of the marketing intern events involved all of us walking into a big open...
Greetings from Gallo! I want to give a little bit of background on E&J Gallo before going into details on my internship and project. Ernest and Julio Gallo officially started making wine in 1933 at the end of Prohibition and produced over 444,000 gallons of wine by the end of...
The Atlanta Journal-Constitution, Yahoo, CNN, The New York Times, The Wall Street Journal, Fox News … These are the sources from which you probably read your news each day. One of the things that these news organizations and aggregators have in common is that they get a bulk of their...
“Welcome PepsiCo Interns!” is the first thing I see walking into the Frito Lay headquarters day one of my internship. All the warm welcomes from my fellow interns from Harvard, Kellogg, NYU, and Duke let me know I am in the company of talented individuals across the US. I felt...