Author: Voice of Goizueta

THE SECOND YEAR SCENE : GMSC SERIES – Synthesizing Insights

THE SECOND YEAR SCENE : GMSC SERIES – Synthesizing Insights

Each spring semester 42 full-time Goizueta Business School students participate in the Management Practice elective, Goizueta Marketing Strategy Consultancy (GMSC). GMSC pairs student teams with corporate clients to solve pressing business challenges.  The course culminates in a case competition judged by marketing and consulting leaders from across the country. The...

THE SECOND YEAR SCENE : GMSC SERIES – Collecting Data

THE SECOND YEAR SCENE : GMSC SERIES – Collecting Data

Each spring semester 42 full-time Goizueta Business School students participate in the Management Practice elective, Goizueta Marketing Strategy Consultancy (GMSC). GMSC pairs student teams with corporate clients to solve pressing business challenges.  The course culminates in a case competition judged by marketing and consulting leaders from across the country. The...

THE SECOND YEAR SCENE : GMSC SERIES – Creating an Issue Tree

THE SECOND YEAR SCENE : GMSC SERIES – Creating an Issue Tree

Each spring semester 42 full-time Goizueta Business School students participate in the Management Practice elective, Goizueta Marketing Strategy Consultancy (GMSC). GMSC pairs student teams with corporate clients to solve pressing business challenges.  The course culminates in a case competition judged by marketing and consulting leaders from across the country. The...

2014 India

2015 Australia/New Zealand Japan/Hong Kong Nicaragua South Africa Southeast Asia (Thailand, Cambodia, Myanmar) 2014 India Vietnam/Singapore Nicaragua/Costa Rica Argentina/Chile 2013 Nicaragua & Costa Rica India Japan Brazil South Africa