GMSC SERIES: Laurie Manning – GMSC Boot Camp

Each spring semester 42 full-time Goizueta Business School students participate in the Management Practice elective, Goizueta Marketing Strategy Consultancy (GMSC). GMSC pairs student teams with corporate clients to solve pressing business challenges.  The course culminates in a case competition judged by marketing and consulting leaders from across the country. The course is taught by...

GMSC Profile Featuring Laurie Manning

Name: Laurie Manning Class Year: 2016 Concentration: Marketing/Brand Management Previous Employer & Position: SRA International, Associate Project Manager Undergraduate Institution & Major: Virginia Polytechnic Institute and State University, Marketing Management Why I chose Goizueta: I came to Emory because of the community and the small class size, as well as the...

Evening MBA Profile featuring Alex Hague

We asked a few of our Evening MBAs to document their lives, to provide a snapshot of their Goizueta experience. Meet Alex Hague 17EvMBA. Name: AlexHague Class Year: 2017 Concentration: Undecided Current Employer & Position: C&S Wholesale Grocers, Project Manager, Customer Operations Undergraduate Institution & Major: Georgia Institute of Technology, B.S. Management...

ONE-YEAR AT GOIZUETA: JENNYFER GOUNÉ – Interview: Platform Marketing Summit

During the fall semester two of my classmates attended the Platform Summit and Goodie Marketing event. Their experience made such a great impact on them that I decided to capture the details by interviewing one of them. The Platform Summit is an event that was launched in 2013 with the intent of engaging more minorities...

SEMESTER SERIES: KIRK SMITH – Club 16: Are You In?

“Welcome to Fight Club. The first rule of Fight Club is: youdo not talk about Fight Club.” –Tyler Durden Unlike Fight Club, I’m happy to talk about Club 16. By now,I’m sure that many of you have found multiple references to Club 16 on theGoizueta website, or through a careful...

TWO-YEAR MBA PROFILE FEATURING PATRICK GARMAN

TWO-YEAR MBA PROFILE FEATURING PATRICK GARMAN

We asked a few of our Two-Year MBA current students to blog regularly in order to provide a snapshot of their Goizueta experience. Meet Patrick Garman 15MBA as he shares his experience in our Marketing Analytics Course. Name: Patrick Garman Class Year: 2015 Concentration: Strategy Previous Internship: Summer Intern at UPS,...