Joining organizations enhances leadership, industry skills


One of the differentiators that drew me to Goizueta Business School when I visited for the first time as a prospective MBA was the leadership among the student body. Emory MBAs are the driving force in engaging with the university’s staff, faculty and alumni to plan events, enhance the curriculum and make an impact as part of a global community. I knew that I wanted to build upon my leadership skills during business school and make an impact as an MBA.

During my first semester, I joined the Goizueta Marketing Association and served as a first-year representative on the board. GMA was central in broadening my understanding of marketing as a potential career path and preparing for upcoming interviews, connecting with faculty about their academic specializations, and developing relationships with Goizueta alumni at Fortune 500 companies.

Now in my second year of business school, I am co-president of GMA with my fellow classmate and partner-in-crime, Amanda Piltzer, where — along with the help of our fantastic board members — we set the vision for the future of marketing as a professional pursuit for Emory MBAs.

In the past few months, we have collaborated with the marketing department chair to petition for course scheduling that better aligns with student preparation for internships in brand management, added relevant classwork in analytics and pricing to the fall curriculum taught by an industry expert and Goizueta alumna, and are developing more events like corporate field trips and treks to engage and connect with alumni from area-companies.

That said, business school comes with its share of work and play! We kicked off our fall with an all-member board dinner at Tin Lizzy’s, a nearby favorite spot for students, to welcome our newly elected first-year representatives, Max and Kelly, and were thrilled to have one of our board members join us in-between her summer internship experience in India and fall semester abroad in Spain. Some other annual highlights include the alumni-sponsored Marriott Case Competition which will take place this November, our Spring Mixer with MBA students and local alumni, and GMA sponsored KEGS (our weekly all-class year happy hour) where teams come up with creative cocktails along with a marketing plan and compete for prizes.

Goizueta’s small class size gives you the opportunity to truly make an impact in a short time, and I’m very excited about the direction and growth that GMA will experience over the course of the next few months. I look forward to sharing updates along the way!

John Paul Ortiz

John Paul Ortiz

JP Ortiz is a second-year MBA student studying Marketing and Finance. He graduated from Colgate University with Bachelor of Arts in Spanish and philosophy. Prior to business school, JP worked for the Home Office of Abercrombie & Fitch as a merchant and then spent three years working for his alma mater as an Assistant Dean of Admission leading the university’s diversity recruitment efforts. This past summer, he interned at The Coca-Cola Company in brand marketing.