Tagged: Goizueta IMPACT

GMSC Profile Featuring Laurie Manning

Name: Laurie Manning Class Year: 2016 Concentration: Marketing/Brand Management Previous Employer & Position: SRA International, Associate Project Manager Undergraduate Institution & Major: Virginia Polytechnic Institute and State University, Marketing Management Why I chose Goizueta: I came to Emory because of the community and the small class size, as well as the...

THE SECOND YEAR SCENE : GMSC SERIES – Synthesizing Insights

THE SECOND YEAR SCENE : GMSC SERIES – Synthesizing Insights

Each spring semester 42 full-time Goizueta Business School students participate in the Management Practice elective, Goizueta Marketing Strategy Consultancy (GMSC). GMSC pairs student teams with corporate clients to solve pressing business challenges.  The course culminates in a case competition judged by marketing and consulting leaders from across the country. The...

THE SECOND YEAR SCENE : GMSC SERIES – Collecting Data

THE SECOND YEAR SCENE : GMSC SERIES – Collecting Data

Each spring semester 42 full-time Goizueta Business School students participate in the Management Practice elective, Goizueta Marketing Strategy Consultancy (GMSC). GMSC pairs student teams with corporate clients to solve pressing business challenges.  The course culminates in a case competition judged by marketing and consulting leaders from across the country. The...

THE SECOND YEAR SCENE : GMSC SERIES – Creating an Issue Tree

THE SECOND YEAR SCENE : GMSC SERIES – Creating an Issue Tree

Each spring semester 42 full-time Goizueta Business School students participate in the Management Practice elective, Goizueta Marketing Strategy Consultancy (GMSC). GMSC pairs student teams with corporate clients to solve pressing business challenges.  The course culminates in a case competition judged by marketing and consulting leaders from across the country. The...

THE SECOND YEAR SCENE : GMSC Series – Management Practice in Practice

THE SECOND YEAR SCENE : GMSC Series – Management Practice in Practice

Each spring semester 42 full-time Goizueta Business School students participate in the Management Practice elective, Goizueta Marketing Strategy Consultancy (GMSC). GMSC pairs student teams with corporate clients to solve pressing business challenges.  The course culminates in a case competition judged by marketing and consulting leaders from across the country. The...

SUMMER INTERN SERIES: RYAN CHAPPELL – The Good, the bad, and the Offer

SUMMER INTERN SERIES: RYAN CHAPPELL – The Good, the bad, and the Offer

As I reflect on the last ten weeks, I was stretched and pulled in ways I thought never possible. The good thing is I definitely feel that my experiences at Goizueta learning how to navigate through ambiguity in classes such as Goizueta Marketing Strategy Consultancy (GMSC) and Marketing Intelligence prepared...

ONE-YEAR AT GOIZUETA: CHRIS LUDERS – On Management Practice

ONE-YEAR AT GOIZUETA: CHRIS LUDERS – On Management Practice

One unique aspect of the One-Year program at Goizueta is the Management Practice course — over the course of the summer, this course combines classroom education with practical experience as we solved real-life business problems for a real-life client! The two-year students receive the same classroom instruction as we do...