Tagged: Pepsico

SUMMER INTERN SERIES: RYAN CHAPPELL – The Good, the bad, and the Offer

SUMMER INTERN SERIES: RYAN CHAPPELL – The Good, the bad, and the Offer

As I reflect on the last ten weeks, I was stretched and pulled in ways I thought never possible. The good thing is I definitely feel that my experiences at Goizueta learning how to navigate through ambiguity in classes such as Goizueta Marketing Strategy Consultancy (GMSC) and Marketing Intelligence prepared me well. I was able to showcase my analytical ability in a way that was both not overwhelming when communicating to senior leadership but also the rigor behind justifying my recommendations. As part of my project to unlock granular growth for Frito-Lay, I was asked to segment stores in...

SUMMER INTERN SERIES: RYAN CHAPPELL – Passion for Food & Competition

SUMMER INTERN SERIES: RYAN CHAPPELL – Passion for Food & Competition

The internship has been a whirlwind experience. After being here a few weeks and diving deep into my project, the intern coordinators have been hard at work allowing us to work hard and play harder. One of the marketing intern events involved all of us walking into a big open meeting area connected to our on site kitchen. Not sure what to expect, the coordinator told us we are going to have an innovation challenge. The interns were split into teams to come up with a snack mix for a particular consumer group and develop the positioning, pitch and...

SUMMER INTERN SERIES: Ryan Chappell – PepsiCo

SUMMER INTERN SERIES: Ryan Chappell – PepsiCo

“Welcome PepsiCo Interns!” is the first thing I see walking into the Frito Lay headquarters day one of my internship. All the warm welcomes from my fellow interns from Harvard, Kellogg, NYU, and Duke let me know I am in the company of talented individuals across the US. I felt confident I could fit right in with my first year at Goizueta under my belt.  Having the opportunity to shift my career in marketing as a Shopper Marketing Strategy Intern here made me feel this is only the beginning. Nervous and excited at the same time, I remembered something...