It’s the final week of my internship here at The AP, and it’s been a truly rewarding experience. I’m still in disbelief at how quickly 12 weeks have passed! My mentors have guided me in better understanding B2B marketing, and through the weeks, they have given me more ownership of...
The first few weeks of my internship at the AP have been dedicated to situational analysis of macro-environmental conditions, the market situation, company and competitor analysis, customer analysis and LinkedIn research. Using tools learned in Prof. Killaly’s strategy course and Dr. Shah’s Goizueta Marketing Strategy Consultancy, I’ve completed competitive market...