Tagged: strategy

THE SECOND YEAR SCENE : GMSC Series – Management Practice in Practice

THE SECOND YEAR SCENE : GMSC Series – Management Practice in Practice

Each spring semester 42 full-time Goizueta Business School students participate in the Management Practice elective, Goizueta Marketing Strategy Consultancy (GMSC). GMSC pairs student teams with corporate clients to solve pressing business challenges.  The course culminates in a case competition judged by marketing and consulting leaders from across the country. The course is taught by Dr. Reshma H. Shah, Assistant Professor in the area of Marketing.  This is the first post in a series about the experiential learning experience at Goizueta from one of the six team’s perspective about defining the problem. After a rejuvenating winter break post our first...