Tagged: strategy

THE SECOND YEAR SCENE : GMSC Series – Management Practice in Practice

THE SECOND YEAR SCENE : GMSC Series – Management Practice in Practice

Each spring semester 42 full-time Goizueta Business School students participate in the Management Practice elective, Goizueta Marketing Strategy Consultancy (GMSC). GMSC pairs student teams with corporate clients to solve pressing business challenges.  The course culminates in a case competition judged by marketing and consulting leaders from across the country. The...