Author: Voice of Goizueta
THE SECOND YEAR SCENE : GMSC SERIES – Synthesizing Insights
Each spring semester 42 full-time Goizueta Business School students participate in the Management Practice elective, Goizueta Marketing Strategy Consultancy (GMSC). GMSC pairs student teams with corporate clients to solve pressing business challenges. The course culminates in a case competition judged by marketing and consulting leaders from across the country. The...
THE SECOND YEAR SCENE : GMSC SERIES – Collecting Data
Each spring semester 42 full-time Goizueta Business School students participate in the Management Practice elective, Goizueta Marketing Strategy Consultancy (GMSC). GMSC pairs student teams with corporate clients to solve pressing business challenges. The course culminates in a case competition judged by marketing and consulting leaders from across the country. The...