Tagged: marketing

ONE-YEAR MBA PROFILE FEATURING Jennyfer Gouné

ONE-YEAR MBA PROFILE FEATURING Jennyfer Gouné

We asked a few of our One-Year MBA current students to blog regularly in order to provide a snapshot of their Goizueta experience over the course of one year. Meet Jennyfer Goune 15MBA. Name: Jennyfer Gouné Class Year: 2015 Concentration: Marketing Previous Employer & Position: Universal McCann Worldwide (UMWW) Undergraduate Institution...

THE SECOND YEAR SCENE : GMSC Series – Management Practice in Practice

THE SECOND YEAR SCENE : GMSC Series – Management Practice in Practice

Each spring semester 42 full-time Goizueta Business School students participate in the Management Practice elective, Goizueta Marketing Strategy Consultancy (GMSC). GMSC pairs student teams with corporate clients to solve pressing business challenges.  The course culminates in a case competition judged by marketing and consulting leaders from across the country. The...

SEMESTER SERIES : Lauren Knight – On the First Week of Class

SEMESTER SERIES : Lauren Knight – On the First Week of Class

My classmates and I came back from Twin Lakes anxious about the amount of work we had to do to prepare for the first days of class. Between management case preparation with our teams, DDA homework, marketing and economics readings and four chapters of our finance textbook, I was worried...

TWO-YEAR MBA PROFILE FEATURING Lauren Knight

TWO-YEAR MBA PROFILE FEATURING Lauren Knight

We asked a few of our fresh Two-Year MBA current students to blog regularly in order to provide a snapshot of their Goizueta experience over the course of their first semester. Meet Lauren Knight 15MBA. Name: Lauren Knight Class Year:  Class of 2015 Concentration:  Marketing Previous Employer & Position: The Catholic University of America – Marketing...

TWO-YEAR MBA PROFILE FEATURING Rachael Waddell

TWO-YEAR MBA PROFILE FEATURING Rachael Waddell

We asked a few of our fresh Two-Year MBA current students to blog regularly in order to provide a snapshot of their Goizueta experience over the course of their first semester. Meet Rachael Waddell 15MBA. Name: Rachael Waddell Class Year:  Class of 2015 Concentration:  Marketing Previous Employer & Position: Fifth Third Bank, Investment Advisors...

SUMMER INTERN SERIES: AMRITHA ALLADI – Welcome to the AP

SUMMER INTERN SERIES: AMRITHA ALLADI – Welcome to the AP

The Atlanta Journal-Constitution, Yahoo, CNN, The New York Times, The Wall Street Journal, Fox News … These are the sources from which you probably read your news each day. One of the things that these news organizations and aggregators have in common is that they get a bulk of their...

Voice of Goizueta Blogger: Nicole Gilzenrat – Marketing Internship Stories

Name: Marisa Kowalsky Previous Position: Sales and Marketing Manager- Restaurant Industry Summer Internship: Marketing Strategist – 3M I served as an internal marketing consultant for 3M on B2B and B2C projects in industries such as food safety, office supplies and safety & security. What class(es) prepared you the most for...

SUMMER INTERN SERIES PROFILE FEATURING Amritha Alladi

SUMMER INTERN SERIES PROFILE FEATURING Amritha Alladi

We asked a few of our Two-Year MBA current students to provide a snapshot of their summer internship experience over the course of their time away from Goizueta. Meet Amritha Alladi 14MBA. Name: Amritha Alladi Class Year: 2014 Concentration: Marketing 2013 Summer Internship Employer, Position & City: The Associated Press, Summer...