Tagged: marketing

ONE-YEAR MBA PROFILE FEATURING Jennyfer Gouné

ONE-YEAR MBA PROFILE FEATURING Jennyfer Gouné

We asked a few of our One-Year MBA current students to blog regularly in order to provide a snapshot of their Goizueta experience over the course of one year. Meet Jennyfer Goune 15MBA. Name: Jennyfer Gouné Class Year: 2015 Concentration: Marketing Previous Employer & Position: Universal McCann Worldwide (UMWW) Undergraduate Institution & Major: The Pennsylvania State University, Advertising Why I chose Goizueta: I chose Goizueta because it provides an intimate community where staff and faculty actually know and care about the success of each and every student Twitter Handle: @Jennyfulz  

THE SECOND YEAR SCENE : GMSC Series – Management Practice in Practice

THE SECOND YEAR SCENE : GMSC Series – Management Practice in Practice

Each spring semester 42 full-time Goizueta Business School students participate in the Management Practice elective, Goizueta Marketing Strategy Consultancy (GMSC). GMSC pairs student teams with corporate clients to solve pressing business challenges.  The course culminates in a case competition judged by marketing and consulting leaders from across the country. The course is taught by Dr. Reshma H. Shah, Assistant Professor in the area of Marketing.  This is the first post in a series about the experiential learning experience at Goizueta from one of the six team’s perspective about defining the problem. After a rejuvenating winter break post our first...

SEMESTER SERIES : Lauren Knight – On the First Week of Class

SEMESTER SERIES : Lauren Knight – On the First Week of Class

My classmates and I came back from Twin Lakes anxious about the amount of work we had to do to prepare for the first days of class. Between management case preparation with our teams, DDA homework, marketing and economics readings and four chapters of our finance textbook, I was worried about the pace and getting left behind right away. The first week was a blur of class pictures, starting classes and getting into routines for doing homework (“deliverables” in MBA-speak) and working with our teams. Luckily, I am in Section B which starts at 9:45 most days! So I...

TWO-YEAR MBA PROFILE FEATURING Lauren Knight

TWO-YEAR MBA PROFILE FEATURING Lauren Knight

We asked a few of our fresh Two-Year MBA current students to blog regularly in order to provide a snapshot of their Goizueta experience over the course of their first semester. Meet Lauren Knight 15MBA. Name: Lauren Knight Class Year:  Class of 2015 Concentration:  Marketing Previous Employer & Position: The Catholic University of America – Marketing Specialist Undergraduate Institution & Major: Northwestern University, Journalism Why I chose Goizueta: A supportive community in the vibrant city of Atlanta.  

TWO-YEAR MBA PROFILE FEATURING Rachael Waddell

TWO-YEAR MBA PROFILE FEATURING Rachael Waddell

We asked a few of our fresh Two-Year MBA current students to blog regularly in order to provide a snapshot of their Goizueta experience over the course of their first semester. Meet Rachael Waddell 15MBA. Name: Rachael Waddell Class Year:  Class of 2015 Concentration:  Marketing Previous Employer & Position: Fifth Third Bank, Investment Advisors Marketing Specialist Undergraduate Institution & Major: University of Kentucky, BBA; Marketing Why I chose Goizueta: The individual attention you receive as a student at Goizueta is a major differentiator. Prior to arriving on campus, the Career Management Center (CMC) had already sent me a list of contacts at companies I...

SUMMER INTERN SERIES: AMRITHA ALLADI – Welcome to the AP

SUMMER INTERN SERIES: AMRITHA ALLADI – Welcome to the AP

The Atlanta Journal-Constitution, Yahoo, CNN, The New York Times, The Wall Street Journal, Fox News … These are the sources from which you probably read your news each day. One of the things that these news organizations and aggregators have in common is that they get a bulk of their news from The Associated Press, one of the most trusted and authoritative news gathering and distribution organizations in the world. What was started by a cooperative of newspapers receiving news by pony express is now one of the most expansive news networks transmitting text, video, photos and graphics digitally and...

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Voice of Goizueta Blogger: Nicole Gilzenrat – Marketing Internship Stories

Name: Marisa Kowalsky Previous Position: Sales and Marketing Manager- Restaurant Industry Summer Internship: Marketing Strategist – 3M I served as an internal marketing consultant for 3M on B2B and B2C projects in industries such as food safety, office supplies and safety & security. What class(es) prepared you the most for your summer internship? Marketing, Market Intelligence, Goizueta Marketing Strategy Consultancy, Leading Organizations & Strategy What is one thing you wish you would have done more in your first year to better prepare you for the internship? More project based or simulation work How important was company culture? Very What was your biggest...

SUMMER INTERN SERIES PROFILE FEATURING Amritha Alladi

SUMMER INTERN SERIES PROFILE FEATURING Amritha Alladi

We asked a few of our Two-Year MBA current students to provide a snapshot of their summer internship experience over the course of their time away from Goizueta. Meet Amritha Alladi 14MBA. Name: Amritha Alladi Class Year: 2014 Concentration: Marketing 2013 Summer Internship Employer, Position & City: The Associated Press, Summer Business Associate, New York City Undergraduate Institution & Major: University of Florida, Journalism and Communications Why I chose Goizueta: I liked that Goizueta offered small class sizes, one where the professors would get to know all of the students, and where the students would get to know each other...